Get The Most Out of Your Content

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
You are probably sick of hearing the term “content is king” and while I don’t necessarily agree, I do believe content is important. Content is used by sales and marketing to catch prospects’ attention, to demonstrate the benefits and features of a service or platform, to provide proof as to why a service or platform is superior compared to competitors. It’s very important and very necessary.
Now, content takes time to create. And with more marketing programs heading toward an Account-Based Marketing (ABM) approach, how do you get the most out of your content in a scalable, effective way? Here are a few ways to get you started.
Repurpose into different formats
Using multiple formats and variations is the easiest way to get the most out of your content. You can repurpose just about anything, but you’ll get the most out of long-form content pieces