Get the Most Out of Your Content—With or Without a Platform

By Lisa Heay, Marketing Planning Manager at Heinz Marketing
Content. It’s been a focus for us internally as we continue to re-prioritize our marketing efforts after Covid-19 threw our marketing plans for a loop this year. I imagine other companies may be in the same boat—you must use what you have or create something at no or low outside cost to keep your top-funnel marketing efforts going. Speaking engagements and events are being reimagined, and digital marketing comes at a cost that companies may be cutting back on right now. But one thing that can be managed consistently and utilized in top-funnel marketing efforts (and doesn’t require face to face interaction) is content!
If you don’t already have content created, this blog post may be a step ahead of where you are today. If you’re new to content strategy, here are some more resources that provide the foundational elements to start with:
5 Stages