Get out your snorkel! Selling in the time of Coronavirus

My first job was selling advertising for KBPI (Rocking the Rockies for 50 years!) In radio, your success was closely tied to your ranking in the quarterly audience ratings.  Buyers who controlled the biggest media budgets would often only buy the top two or three stations in a particular demographic – no matter how much value-added you provided.
One sunny spring day my sales manager asked our team to report in the conference room for the results of the latest ratings report.  An anxious buzz filled the room as we wondered aloud whether the next three months would bring feast, famine, or something in between.  The room went quiet when my manager entered, report in hand.  He looked around the room in silence before presenting the verdict:
“Get out your snorkel – we’re going down.”
Yes, we had tanked in the ratings.  Yes, it was going to be a long couple of months