What are the people you know saying about your company and you?
Nearly every client I’ve had the opportunity to work with has come from a referral of some kind, whether it’s from another client, or from within my larger professional network. Nielson* research shows that:
92% of consumers trust referrals from people they know.
People are 4X more likely to buy when referred by a friend.
84% of consumers say they either completely or somewhat trust recommendations about products and services from family, colleagues, and friends.
These recommendations are the information source ranked highest for trustworthiness.
The most successful sales pros and business developers view their network with the same level of importance as they do their best clients and prospects. A network is something that’s intentionally cultivated over time and that work becomes part of our everyday habits.
3 Strategies to Establish a Referral Network Plan and Drive Sales
In last week’s blog, I looked at