Our modern selling environment has buyers in more control than ever. In fact, CSO Insights uncovered that 70.2% of B2B buyers wait to engage a salesperson until after they have fully defined their needs, and 44.2% have already identified solutions before engaging sales. In the aftermath of the coronavirus pandemic, this reality is likely to worsen.
This idea of frictionless selling will help lead your teams forward to Seek to Serve — but only if your selling is resulting in frictionless buying.
How can your selling organization make it as easy as possible for your buyer to go from a potentially unidentified pain to engaging your salesperson to buy and integrate your solution?
As our world is creeping out of the other side of major disruption, many of the answers will land you in a virtual environment. Learn how to serve your buyer and their journeys regardless the interface.
Frictionless Value Messaging
An all too