Four Lessons From The Cult Of The Customer

It’s almost here… the updated and revised edition of The Cult of the Customer.
If you’re reading this article the week it’s posted, then this is a sneak preview of a few of my favorite quotes from the book. Even if it’s after the book comes out, it’s not too late to “join” the Cult of the Customer—the cult you want to belong to!
I want to share some quotes from the book to get you thinking about how to amaze your customers. But remember, amazement isn’t an over-the-top experience. It’s about a consistent and predictable above-average experience. While you may have an occasional opportunity to go “over-the-top” for your customers, the consistent positive experience is what your customers will love most about you. They will “own” the experience you provide them and they will reciprocate with more business and referrals. Now, as promised, here a few of my favorite quotes along