Four Four-Letter Words To Banish from your Sales Vocabulary

By Tibor Shanto
I have often said that the schoolyard taunt “sticks and stones can break my bones, but words can never hurt me,” doesn’t hold up in sales. Words can kill you, your pipeline, and career. We don’t want that, so to help, here are four four-letter words to banish from your sales vocabulary. This will take work, like quitting smoking (how many times have you done that?), it will take action, withdrawal, but the pay-off will be worthwhile.
Not Like The Rest
These words are not bad or evil, but they have two traps that hard to escape from once you get tangled up. The problem with these words is the mindset they put you in, and worse, the mindset they communicate to your buyers. Some, as you’ll see, demonstrates certain laziness in the effort and thought, something the buyer picks upon. Without laying out their argument out lout, at least