Forget Personalizing – Make It Personal

By Tibor Shanto
There is a lot of talk among the pundits about how to make your prospecting communication more personal.  Sure they talk about that, then quickly switch to personalization, hoping you wouldn’t notice.  It gets even sadder when you realize what some experts mean when they personalization.
Some may think it is a good use of time to personalize things in a way buyers can see through.  But candidly, if your message and product don’t live up to the hype, personalization will just delay the end, not the nature of it.
Making things personal is much more effective.  Sure you can sprinkle your note with effects to personalize it, but if the content is not personal, then it’s all for not.
Make It Personal
Getting personal is crucial to selling, that’s how people get engaged.  Once you forget about personalization and make it personal, personalization will seem like such a waste of time