For social selling, aligning sales and marketing is key

Did you see the encouraging data on social selling and the impact of high adoption rates on sales performance? If not, check it out here.
Today, let’s have a look at THE key success criteria of effective social selling: the effective alignment of your social strategies across marketing and sales. Yes, it’s a prerequisite, one that you shouldn’t miss. It’s like the foundation of your house. If this foundation is weak or unstable, whatever you do in the house won’t fix the problem. You have to go back and work on the foundation first! And it’s the same with social selling.
Organizations that are already using social selling are getting better at aligning their social strategies between marketing and sales.
The good news is that the percentage of organizations that evolved from an informal to a formal alignment of social strategies increased from one-fifth (21.4%) to almost one-third (32.4%). We see the mirror