Flipping adversity into advantage: CMO Book Club insights from Laura Huang

Laura Huang researched and wrote Edge: Turning Adversity into Advantage months ago, well before the current pandemic.  Her lessons, however, are particularly valuable in this moment.
Dealing with imposter syndrome? Addressing flaws and adversity head-on? Flipping stereotypes in our favor? If you sometimes feel you’re hitting the same wall over and over, you’re not alone.  Not now, not before.
In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better.
Among the highlights:
“Keep working hard” is good advice but not sufficient: You must first understand your strengths and opportunities for growth, enrich improvement areas, guide your focus and other’s perceptions of you, then the hard work starts to pay off.
Within our inefficiencies are hidden superpowers: It’s worth taking the time to identify where we may struggle, where we may come up