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Five Ways Your LinkedIn Sales Message is Like a D**k Pic (guest post)

Matt Heinz - 22 February 2019

Editor’s Note: What started as an email string complaining about bad sales emails became….this.  It’s a stark comparison to say the least, but a handful of B2B buyers we showed a draft of this to agreed wholeheartedly.  Special thanks to Marilyn Cox, a B2B marketing veteran and recipient of a constant barrage of sales pitches, for writing this for us.
Sometimes you have a deadline and you find yourself stuck on the same five sentences for days on end. And other times inspiration strikes you at the oddest time – or actually, inspiration pops up, uninvited, while you’re working.
I’m certain many of you can relate to my story. I was on LinkedIn, reading the latest Matt Heinz post (or a post above or below that one) when out of nowhere my LinkedIn Messaging window popped up. It was someone wishing me well, even though we’ve never connected, and immediately propositioning me

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