Five Things CEOs Want Their Sales Leaders To Know

When it comes to the sales leader’s performance, the best CEOs are holding them accountable for more than just the number; they expect them to grow their people, too.
As the revenue producers, it’s not surprising that the sales function is always on the mind of the CEO. But it’s not just because the sales organization is out there closing deals. The CEO knows salespeople are the ones on the front lines, talking to customers and prospects, gaining insights about the competitive landscape and picking up on market shifts and trends. And in many industries, because salespeople are the face of the company to their individual customers, they have a huge influence on brand perceptions, the customer experience and, ultimately, customer loyalty.
As a result, CEOs continually have an eye on what the sales organization is doing and, more specifically, what it could be doing better. It’s telling that a recent four-part