Five Steps to Setting Your Sales Operations Team up for Success

As a sales operations leader, when was the last time you took the time to ensure your sales operations team is set up for success? With so much to do, it’s easy for sales operations to take on too much. And if we’re not careful, this can result in an overtasked and overworked team, impacting not only the quality of our deliverables but also the team’s morale.
As sales operations leaders, we must take the time to pause and think through how to set our teams up for success. (Click to tweet)
Sales operations’ scope can be vast and varied. In last year’s Sales Operations Optimization Study, we looked at four main areas of responsibility across a total of 16 activities that fall under a sales operations function. These activities include go-to-market planning, sales performance measurement, forecast and pipeline management, reporting and analysis, and sales tech stack management, to name a few.