Five keys for successful WFH direct mail campaigns

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house.  It’s a lifeline to the outside world.  And if you’re someone who leaves packages alone in the garage for a couple days, it’s like Christmas!  That box could be anything, but you don’t get to unwrap it until Thursday morning!
In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.  And in some cases, we’re seeing evidence that WFH direct mail programs are providing measurably better results than the would have when directed to the office two months ago.
Key to those successful WFH direct mail programs are a couple things:
Ask permission: Even if you can somehow verify a prospect or customer’s home address online, it’s far better to ask them directly for their preferred