Five ideas for sales enablement leaders to get your senior executives involved

Whenever you make an investment, you make a plan, don’t you? And no, I’m not talking about shopping for things we don’t need but like to have. I mean making a business investment, whether that’s an investment you have to make to build your email list for your startup or an investment to engage, equip and empower a 200-person sales force. In both cases, you want to make sure your investment is the best option available to achieve your and your stakeholders’ goals.
It seems like a no-brainer; however, looking at our 4th Annual Sales Enablement Study, it’s not.
Only 9.2% of organizations have a formal approach to sales enablement with a sales enablement charter. But this small group improved its win rates by 19.2% compared to the study’s average. That means only 9.2% of organizations leveraged the huge performance potential of a formal strategic approach with a charter, which is just