First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion.  And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different.
That’s why we try to summarize highlights from both sessions in these recap posts.  In addition to Matt Abrahams’s virtual presentation best practice discussion, here are several other great nuggets shared by attending marketing leaders.
The best CMOs are unifiers: They work intentionally to build consensus and direction amongst their executive leadership team peers.
Think of the exec team as your FIRST team: Your biggest impact and leverage comes in the relationships you build as a CMO amongst your leadership team peers. This helps clear the path for your marketing team to have