Execute Your Vision: 6 Steps to Activate Your Demand Generation Plan

By Payal Parikh, Director of Client Engagement at Heinz Marketing
How many of you have seen great vision fail? And why did it fail? Well it is easy to point fingers at the vision itself or at others in the execution roles, market conditions and even some alien virus that is affecting us all.
Have you thought about certain factors most marketers fail to look at? Aligning with the business goals/revenue model, creating a culture of trust and transparency, etc.
Latané Conant (CMO at 6sense) in her new book No Forms. No Spam. No Cold Calls. has outlined 6 steps for you to roll up your sleeves and put your bold new vision into action. This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs.
Align on a revenue operating model
Find the red
Design your go-to-market plan
Execute using the 5-step account-based formula
Inspect what you expect
Communicate and repeat
6 Steps to