Ethics in Sales. Do the Two Words Even Go Together?

Think about the number of times you’ve been faced with a difficult decision and the stress of having to reach a decision.  One of the things you struggled with is your ethics and how they impact your thinking.
Bruce Weinstein is known as “The Ethics Guy,” and I say he really is “the ethics guy” — not just because he has a trademark on the name, but because I’ve known him for several years and have watched him live out his ethics.
You see, ethics is not just something you say. It is something you live.  Anyone can say they’re ethical. It’s another thing to live it in the midst of an issue that has financial or moral implications.
Watch this short video interview I had with Bruce on this subject:
 
Where does ethics fall in the list of characteristics a salesperson should have?  For that matter, what is the role ethics should play