Email Writing Tips for the Not-So-Great-Writer

By Brenna Lofquist, Marketing Consultant for Heinz Marketing
Advice from an everyday marketer not a copywriter
This topic might seem very basic or some people might not even take the chance to read it, but I am sure there are others out there like me, who don’t have a strong writing background and still need to write engaging marketing emails.
Growing up my mom always said that I was such a great writer and I thought so too but writing about non-fiction prompts for State exams or English class is a little different than writing in the business world. Fast forward to now – I have been at Heinz Marketing for a little over 2 years and have quickly learned (and still learning) how to properly write Marketing emails.
There’s the usual basics of how to write a great email that I’m pretty sure people already know or has at least heard like:
Use actionable