Email Marketing is Far From Dead…Here’s Why

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing
Spam. We all get it. We all hate it.
While some emails might feel like spam, they aren’t usually classified that way, technically. 
In order to be considered “email spam”, the message has to be unsolicited.
Most of us willingly sign up for promotional emails when we subscribe to a mailing list in exchange for a coupon, or check that box in the online shopping cart during checkout.
Still, it can get quickly overwhelming when we are on the receiving end of an intense nurture program getting a bunch of irrelevant information about products or services we aren’t interested in.
This can result in high unsubscribe numbers that could leave marketers wondering if email is really a wise place to be spending time and resources ($$$).
However, based on current trends, email marketing is far from dead.
Here are some stats and articles to back up that claim:
93% of B2B