• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Effectively Enabling SDRs Without Hurting Your Brand

Tamara Schenk - 15 August 2019

A question I get asked more and more is: How do we effectively enable SDRs (sales development reps), and is the enablement of SDRs even our job as sales enablement leaders?
Effectively enabling SDRs is a specific challenge, slightly different than engaging, equipping and empowering other customer-facing audiences. And yes, it should always be a sales enablement leader’s responsibility as, ideally, they serve all customer-facing roles and their managers along the entire customer’s path.
However, the challenge begins way earlier. In many organizations, the responsibility for SDRs is moved from marketing to sales and back to marketing and back to sales again. That happens more often than you might think – and not because there’s an outcome-based thought process behind it. It happens because headcounts are moved around from one leader to another and because the role is, apparently, not perceived as mission critical regarding sales results.
This assumption is wrong and

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative