Driving Webinar Success with Your Internal Teams — The Road to Webinar Success (3 of 8)

By Joshua Baez, Engagement Manager at Heinz Marketing
So far in our blog series, The Road to Webinar Success, we’ve covered The Power of Panel Webinars and Streamlining Webinar Operations with Integrated Technologies. This week, we continue our journey to webinar success by understanding the roles, responsibilities, and importance of your internal teams, and how you can empower them to drive your webinar program forward.
Let’s dive in.
An overview on driving webinar success with your internal teams
Drive the success of your webinar program with best practices for communicating, collaborating, planning, and executing across your internal teams.
Why should you care about enabling your internal teams?
To drive the success of your webinar program at-scale
In order to implement a scalable, repeatable process for planning, promoting, and executing your webinar activities, you must ensure that all relevant parties within your organization know their roles and responsibilities.
To ensure alignment across your sales and marketing organizations
By aligning your internal