Driving alignment should be a core tenet for sales operations. As a reminder, it’s our job to build, monitor and refine the selling system foundation across data, process, sales tech and go-to-market planning. We do this so the sales organization can engage with customers consistently and efficiently. And we do this in partnership with sales enablement and sales managers as well as with cross-functional teams from marketing, customer success, implementation services, finance, HR, IT and product.
What we do in sales operations is only as good as the alignment we can drive through the work we do and how we engage with others to execute it. (Click to tweet)
If we do what we do in a vacuum, in a siloed manner, we will end up with a foundation that begins and ends abruptly – one that does not take into account the continuity of the customer engagement experience across marketing, sales
