The way we watched television ten years ago sounds perfectly quaint to most of us now.
In an age of on-demand and DVR’d content, as well as entire seasons of shows launched at once, do you remember when you:
Watched an episode
Waited a week
Watched another episode
Waited another week
And so on…
No matter how much you loved the show, you had to wait. No matter how much you might have paid to get access to more content more quickly, you had to wait.
So what does last decade’s TV consumption habits sound like? How about this:
Get a drip email
Wait a week
Get another drip email
Wait a week
Get another exciting drip email!
And so on…
For your less-qualified prospects, maybe that cadence is fine. If certain prospects aren’t hot-to-trot about exploring, researching or solving a particular problem, getting insights on your timeline might be acceptable.
But for your very best prospects, for those who have a burning problem right now