Don’t Lose Sales to the J Curve of Learning
leadershipteam
Wed, 05/20/2020 – 17:29
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One of my favorite quotes comes from the late, great basketball coach John Wooden:
“Don’t equate your expertise with your ability to teach.”
This is great advice for all leaders, particularly in sales. Many sales leaders are former top sales producers, but being a top seller may not equate to your ability to transfer the knowledge, habits and skills that made you successful.
And in fairness, a sales manager shouldn’t possess these important skills.
Think about it.
Professional teachers attend four years or more of higher education to learn how to teach and transfer knowledge.
Where do sales managers learn the principles of adult learning and behavior change? On their own or not at all. (In my new book, “Emotional Intelligence For Sales Leadership,” I devote several chapters to this