Don’t Ignore Your Best Sales Leads: July Referral Selling Insights

Here’s what you might have missed from No More Cold Calling this month.
Are you asking for referrals from every one of your clients? Not just your buyers, but from all the people you meet at client companies during the buying process? I’m not a mind-reader, but I already know your answer. No one has ever answered “yes” to this question.
Why? Because you:
Think some people wouldn’t know anyone because your solution is too sophisticated, and they are too junior, too young, or too … fill in the blank. (Fact: You don’t know who people know until you ask. Some people’s connections will really surprise you.)
You sell a deal, handoff to the customer success or account management team, and move on to the next prospect. But you are the one who has developed relationships during the sales process. (Fact: You leave money on the table when you walk away.)
You have earned the