Does Your Sales Enablement Engine Drive Sales Results?

What is the most effective sales enablement approach? How should it be set up to ensure success? What’s the right sales enablement engine? There is no “one-size-fits-all” answer. The specific context of an organization, its particular challenges and goals, as well as the company culture all play a role.
However, there is one foundation we always recommend to focus on so that you can achieve great results in a sustainable way. And that’s running sales enablement in a strategic and formal way that considers sales enablement as the primary engine to drive sustainable sales results.
A full 90% of world-class organizations take a strategic approach to sales enablement as an engine to drive sales results, but only 32% of all respondents apply this practice. (click to tweet)
The steps to follow to achieve success are covered in greater detail here: How to get the vision, mission, purpose part right based on structured interviews