What is the most effective sales enablement approach? How should it be set up to ensure success? What’s the right sales enablement engine? There is no “one-size-fits-all” answer. The specific context of an organization, its particular challenges and goals, as well as the company culture all play a role.
However, there is one foundation we always recommend to focus on so that you can achieve great results in a sustainable way. And that’s running sales enablement in a strategic and formal way that considers sales enablement as the primary engine to drive sustainable sales results.
A full 90% of world-class organizations take a strategic approach to sales enablement as an engine to drive sales results, but only 32% of all respondents apply this practice. (click to tweet)
The steps to follow to achieve success are covered in greater detail here: How to get the vision, mission, purpose part right based on structured interviews
