Does Your Sales Coaching Strategy Need a Reality Check?

To develop your sales coaching strategy, you first need to understand where your organization’s level of coaching is right now.
Figuring out your sales coaching strategy has become a hot topic in business today, and for good reason. Many organizations now recognize that coaching is critical for building skills and capacity. In fact, it’s often cited as one of the top levers for improving performance and driving growth, and it’s an important tool for developing excellence with sales teams.
Yet despite the fact that most sales leaders recognize the importance of coaching and its impact on performance, many still don’t place a priority on developing and implementing an effective sales coaching strategy. As a result, a vast majority of sales managers don’t coach—or don’t do it well.
To get the benefits of coaching, today’s sales leaders need to take a hard look at the level of coaching maturity in their organizations and put