All healthy, long-lasting customer relationships are based on trust, integrity and mutual respect.
In our private lives, keeping a promise is seen as something sacred. We swear to cross our hearts, hope to die, and stick needles in our eyes before breaking that trust. But what about in the business world? Do customers have faith that companies will keep their promises? Just how strong is that bond of trust?
If you look at some of the recent studies on trust in business, it’s clear that, on the whole, companies have a long way to go. Salesforce’s most recent Trends in Customer Trust study, for example, shows that 54% of customers don’t believe companies have their best interests in mind. And that has real consequences for the business. That same study found that 95% of customers are more likely to be loyal to a company they trust, and 92% are more likely to
