Does Sales Enablement Technology Work?

Sure, but only when combined with human conversations.
I love technology … when it works. When it doesn’t, it feels like the end of the world. OK, not exactly, but it does slow us down. In sales, time is money, and the more of that time is spent interacting with customers and prospects, the more money comes in. Plain and simple.
Thus, sales enablement technology only works if it saves times on menial tasks and facilitates human conversations. However, when calendars lock, CRM apps don’t work properly, webinar links tell you your session has already started (when it hasn’t), your speakers or mic don’t work, contacts suddenly disappear from your phone, texts aren’t received, databases are hacked—those are major sales challenges.
Technology should enable us and make us more productive, and most of the time it does. But our total dependence on technology makes us susceptible to invasions of privacy and paralyzes our