Do you want to be a miner?

What do you want to be when you grow up?
Sales has come a long way in the last decade when we started playing around with the concept of “social selling” and deploying “sales 2.0” technologies.
When I first started writing about sales in 2007 my main angle was that we should “bring science to selling”. As an engineer, I could not understand how we had applied virtually no science to how we sold. Everything seemed to be left up to the individual sales person.
Today, we’ve had a lot of improvement. Some great thought leaders have written and spoken about this so much that some actual change has occurred in real sales organizations.
SDRs have landed
One of the breakthroughs that has occurred in building more efficient sales organizations has been role specialization. Most obviously introducing Sales Development Reps (SDRs) to drive leads, or appointments, to their account executive colleagues. I give a ton