Do You Have Lousy Customers?

Do you have lousy customers? Ask yourself that question and be serious about your answer. If you’re saying yes, then why do you think your customers are lousy? Are your customers lousy because your sales process attracts the wrong customers?
Learn more in this 35-second video:
 
 
When you prospect, you’re not only helping the customer discover why they should buy from you, but you’re also validating if you should even sell to them in the first place. It’s not a good enough reason to get a customer just to help make your monthly or quarterly number.
If the prospect / customer is difficult to deal with during the sale process, stop and ask yourself what they’d be like as your customer. This is a major issue if all you sell is services. Sales is a two-way street, so regardless of what you sell or how much you think your sale is a one-time