• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Do You Have a Generic Prospecting Approach?

Colleen Stanley - 7 November 2019

Do You Have a Generic Prospecting Approach?
leadershipteam
Thu, 11/07/2019 – 15:48
Authored by:
We’ve all heard that prospects want to feel valued and special. It’s a basic human need. So why do so many sales organizations use a generic, one-size-fits-all approach when reaching out to prospects? 
Because it’s easy, doesn’t take a lot of effort or the sales teams simply don’t know the value of customizing their prospecting outreaches.
You’ve probably been the recipient of generic outreaches. I’ve received voicemails, emails or LinkedIn messages that show the salesperson did not take the time to research my company and craft a value proposition that demonstrated “I get you,” and understand your business goals and challenges.
Generic prospecting approaches never have worked. And in a global business environment, they really don’t work because today’s buyer has lots of choices and will choose to only buy

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative