By Tibor Shanto
Being approachable and easy to deal with is key to helping prospects open up and share their real objective. We are social creatures, so video seems like a natural. But it may not be when it comes to prospecting. While in other parts of the sales cycle video may add to the experience, but it can also limit impact. When it comes to buyers, seeing doesn’t always lead to believing, For real impact, ask yourself “do I want to be seen or heard?
When I am prospecting, I want to be heard.
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