It’s time to clean out your sales pipeline, your sales funnel or whatever name you choose to call your sales process but first, you need to ask yourself these two questions:
• How long does it take me to convert a lead into a customer?
• What percentage of leads do I convert into a customer?
Video: What’s in my sales pipeline?
Are you guilty of thinking every prospect will buy from you? Worse yet, are you guilty of thinking every lead is a prospect? It’s time to wake up and realize how much time you’re spending just chasing the air! I hate to say it, but it’s no different than watching a dog chase a car. The only thing the dog is doing is running and barking. In the end, the dog will never catch the car.
Your number one goal should be to protect your time, because it’s your most valuable asset; therefore,