Debunking the Top Sales Training Myths

Sales training has been a popular prescription for dried up pipelines and below-par performance. While effective when properly administered, there is ample amount of malpractices and over-promises when it comes to sales training.
Read on to learn about the top sales training myths and their counterpoint facts.
Sales Training Is Only One Part of Sales Enablement
MYTH
Sales training and sales enablement are one and the same.
FACT
Think of sales enablement as a three-legged stool. One leg is supported by sales processes and buyer/seller activities. Another leg stands firmly with effective techniques for selling – and enhancement of the requisite skills. The third leg includes value messaging, where sales are enabled with a compelling solution value propositions including differentiation that an entire organization has aligned around.
Sales training is just one component that takes a seat on this stool, helping salespeople practice and embrace each of these components of enablement. There are many other bits and