Data Shows Most Salespeople are Dinosaurs When it Comes to Social Selling

Several recent LinkedIn posts have urged readers to pick up the phone instead of trying to find new opportunities by using social media.  I wrote a very popular article about using the phone 3 years ago called, The Next Can’t Miss Game Changer for Sales.
I have data that shows that the very people who don’t score well at hunting (reluctant, ineffective or both) also score poorly at Social Selling while those who score the highest for Hunting score higher for Social Selling too.  Check out this data from Objective Management Group’s (OMG) evaluations of more than 1.7 million salespeople:
The weakest 10% of all salespeople own the lowest average scores for hunting, coming in at 17 (out of 100).  Their average score for Social Selling is just 3! 
The top 10% of all salespeople have an average score of 76 for hunting and 23