Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

By Maria Geokezas, Vice President of Client Services at Heinz Marketing
Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available.  It seems to have gotten more intense.  So far in 2020, 70 million new posts appear monthly on WordPress blogs alone (WordPress accounts for 27% of all blog posts – if you do the math that equals 8.6 million new posts per day!)  As companies struggle to make their revenue goals, they are flooding the market with more messages and more content.  Is anyone paying attention?
Now is the time for B2B Influencer Marketing to shine.
As marketers, how do we ensure our messages get through?  To deal with the overwhelming amount of information, people gravitate and consume information from trusted sources.  Possibly made more important by the notion of “fake news” – where people are now conditioned to pay attention to where information