Creating LinkedIn Campaigns Efficiently and Effectively

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?”. I’ve worked on numerous LinkedIn campaigns whether that was developing the strategy or reviewing a clients existing campaigns to provide recommendations on how to improve performance – I’ve done it all.
I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started. Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen. Ideally, I’d like to point out a few things to keep in mind when creating a campaign and maybe some