Creating A Customer-Centric Strategy

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe?
A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do. Culture isn’t just about one function or department or role. It’s the product of a strategy. And it should extend across the organization and is central to the way you do business.
Are your customers truly at the center of your business universe?
Even for companies that see the value in customer-centricity, it can be challenging to create and sustain a customer-centric culture. Our surveys and discussions with sales leaders over the years have turned up a number of barriers that can make it difficult to get traction and build momentum. Some of the common issues we hear involve:
Providing consistency across channelsOvercoming