Could this be a new marketing term?

By Sheena McKinney, Executive Assistant at Heinz Marketing
Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it.  I was incensed.  I checked and double checked and added and removed a letter and still…. that blasted, red squiggly underline.  Then I realized my error…. I had morphed two words (diligent and vigilant) into one word:  Viligent.
I do have an excuse.  I’ve had 17 weeks of chemo and “chemo brain” is real, the struggle is real.  Once I realized what I’d done I laughed out loud at myself. Then, out of curiosity (and being a fan of words in general), I looked up both of these adjectives and then thought about how this relates to marketing.
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