By Sheena McKinney, Executive Assistant at Heinz Marketing
Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it. I was incensed. I checked and double checked and added and removed a letter and still…. that blasted, red squiggly underline. Then I realized my error…. I had morphed two words (diligent and vigilant) into one word: Viligent.
I do have an excuse. I’ve had 17 weeks of chemo and “chemo brain” is real, the struggle is real. Once I realized what I’d done I laughed out loud at myself. Then, out of curiosity (and being a fan of words in general), I looked up both of these adjectives and then thought about how this relates to marketing.
The
