• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Cost Savings: Simply Communicating Them Is Not Enough

Tamara Schenk - 27 March 2018

In the age of the customer, communicating business value to prospects and customers that is valuable, relevant and differentiating in every interaction is the key challenge for sales professionals. And equipping them the right way is then, of course, sales enablement’s challenge. Today, let’s discuss a specific challenge that’s coming up more often than expected: Do cost savings represent business value?
In general, cost savings are a translation of the features and functions of your products and solutions into a financial equivalent.
Cost savings express in financial terms what a product, a service or a solution DOES (in this case, saving money, based on its functionality). In the rare case where your key decision maker is a departmental head who is focused only on cost reduction, and at the same time is not interested in what to do with the cost savings, then you could get away with simply communicating cost savings.

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative