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When my company was re-branded, I wanted a name that represented my views and my life. At the time, my son had been a successful Division I college athlete and moved on as a professional hockey player. Not only had I raised one competitive athlete but we also provided a home-away-from-home in Seattle for players who played Major-Junior hockey in the Canadian Hockey League (CHL). These young men (16-21 years old) lived elsewhere, usually from a Canadian or American town far away. Every one of them joined the league as a stepping stone to the NHL – all with dreams of succeeding. Some did, and many others went back to their farm in Saskatchewan or home in Manitoba where they came from.