• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Compassionate Businesses Build Passionate Customers

Matt Heinz - 29 October 2020

By Win Salyards, Marketing Coordinator at Heinz Marketing
This week was B2B Sales and Marketing Exchange. This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. The address covered two things: getting lost in the mire of metrics and marketing with compassion. I found this second point to be the most inspired. With all the frustration of 2020, everyone has seen the need and desire for empathy, compassion, and connection. This was also recently seconded by MarketingProfs in their whitepaper on how marketers respond in a crisis. A few primary key points were “respond with compassion” and “make your brand a beacon of optimism.” As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative