Companies Fail at Creating a Coaching Culture Because They Don’t Know What Coaching Is

 
 
If you want to pinpoint the root cause as to why most coaching initiatives fail and why managers feel they don’t have time to coach, it’s because most companies have no idea what coaching really is. Without a baseline definition of coaching that’s shared and adopted companywide, it’s impossible to build an impenetrable coaching culture. Here’s an all too common conversation I have.
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I was talking with a worldwide head of sales, their sales disablement team, and a few people from inhuman resources. They wanted me to help them create a healthy, thriving coaching culture, which 99% of companies desperately struggle with when attempting to embed coaching into the DNA of their company.
At some point during our conversation, each of the executives on the call made a similar comment. “We want our managers to coach more; at least 50% of their time.”
My response.