Cold Calls – Interruption or Disruption?

By Tibor Shanto
When we were young, we accepted things we were told but knew not to be true. We also understand that ignoring some of the facts can add to the discussion. The example here is the old saying about sticks and stones and words and the ability of these to hurt. We all know that words can hurt, and over time, do much more damage than sticks or stones. This is especially true in sales, where so much hangs on what the buyers and we say. Words drive thinking and actions, or at times inaction if the word brings fears. What we call something will determine how we look at it, act, and react as a result. Consider the way we look at disruption vs. interruption.
According to WiKiDiff:
“As nouns the difference between disruption and interruption is that disruption is an interruption to the regular flow or sequence of something