Cold calling math

Today’s post is going to include a few numbers.
I’ve actually gone a step further than I’ve gone before in this post and boiled everything down to time, which is the “ultimate currency” for us humans.
I collect data on cold calling whenever I see it, as I am fascinated by trying to figure out if there are better ways to prospect. I’ve got three sets of data for you here. One from a university, one from a smart sales expert and one from my team.
Baylor University
In 2011, Baylor University conducted a research study on cold calling with realtors from Keller Williams. They ended up having 50 agents make 6,264 cold calls. Each of the 50 agents spent one hour per day for seven days making calls. 28% of their calls resulted in a conversation with a human. They set 19 appointments.
Here’s some math:
50 agents spending 7 hours making calls = 350