Coaching is a Matter of Priorities, Not Time

When you have the confidence, comfort level and commitment, it’s a lot easier to make coaching a priority.
By Mike Esterday
A few weeks ago, we had the opportunity to present a session at the HCI Learning & Leadership Development Conference with Sharon Stahr, Chief Communications Officer at Cobalt Credit Union. The session focused on Developing a Coaching Culture for Higher Performance and offered a deep dive into our new research on coaching. We also explored some of the all-too-familiar struggles that organizations have as they try to turn their good intentions around sales coaching into effective activity and measurable impact.
Like our research participants, the majority of the session attendees told us their organizations recognize the importance of coaching and are placing more attention on it. But attention doesn’t necessarily equate to high priority. Many managers who say they understand the value of coaching still manage to find other things to do