Internal leadership may think their new or legacy solutions are the best thing since the invention of the wheel — but without external validation, there is little hard evidence to back up its investment and projected success.
External validation is necessary for due diligence of a solution strategy, its roadmap and the prioritization of execution initiatives. It will answer vital questions like:
Does your market need it?
Do they get and align with your strategy?
Do they want it?
How much will they pay for it?
Is there something else they would need to incorporate before they can make use of your solution?
Are they in denial of the issue this solution solves?
What will it take to get them to see the benefits and possible rewards?
It may seem like an outlandish dream for any executive team as they are convening around a conference table, wondering about their solution’s
