Change in Approach Leads to 304% Increase in Sales Effectiveness

You’re famished and someone suggests that you go on a 2-day fast!
You’re late, it’s a two-hour ride by car to your destination and someone suggests that you walk!
You’re exhausted and ready for a nap and someone suggests you should clean out your basement!
You’ve decided to eat better and lay-off carbs, and someone suggests ordering pizza!
These are all crazy opposites of what you were focused on and they cause you to ask, “whaaat?”
So now you’ll understand how I responded when, during a two-day training program, I was asked about messaging for a talk track.